Hip Orthosis

Aesthetic design and usability optimization for enhanced comfort

Orthomerica-Hip Orthosis-Medicaldevice
Orthomerica-Logo

Develop “cool-factor” for brand design language

Stylized yet functional visual appeal adds to user compliance

Intuitive adjustment interfaces assist with efficacy

Corporate Branding and Design Development
• Orthomerica leveraged a rare partnership with Donjoy Orthopedics (DJO) to develop a broad range of cosmetically enhanced orthotic devices
• BH was tasked with developing an overall style guide that unified devices that would be marketed to DJO
• The Hip Orthosis was the first of many designs that created smart structures in plastic molded parts, while creating a sports-like look and feel
• Careful development of part geometries was required to ensure that the assembly would provide the level of support with minimal need of encumbering straps and buckles, thereby simplifying the design and the donning/doffing process, while also reducing COGs and dirt traps
• The successful completion of the Hip Orthosis led to a slew of follow-on designs for head, neck, upper/lower back, knee, ankle and foot orthoses

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